The AI Team Weekly: AEO Reality Check

This Week's Highlights ✨

• Travel & education automation saves hours of manual certificate work

• Gamma v3 creates 3 pitch decks in 90 minutes (not days)

• AEO reality check: 4% traffic but much higher conversions

• Nano Banana prompting secrets that actually work

🎓 Implementation Spotlight: Certificate Automation That Actually Works

Right then. This week we've been proper busy implementing certificate generation systems for two very different clients - a travel company and an education provider.

The Problem: Both clients were drowning in manual certificate creation at course completion. Hundreds of certificates needed drafting, personalising, and emailing individually. Their teams were spending days on what should be minutes of work.

Our Solution: Built a system that automatically detects course completion, generates personalised certificates, and drafts ready-to-send emails. The clever bit? Everything gets queued for human review, so there's no "AI sent the wrong thing" disasters.

Results That Matter:

• Hours down to minutes

• 100% accuracy rate

• Zero manual errors

Key Insight: The magic isn't in full automation - it's in intelligent preparation. AI handles the tedious bits, humans handle the final checks. Much more reliable than trying to be clever.

📊 New Tools & Capabilities: Gamma Version 3

We've been testing Gamma's latest version for presentation creation, and it's actually becoming useful for business purposes.

Real-World Test: Created 3 presentations this week - 2 pitch decks and a software platform demo. Total time spent: 90 minutes. Previous method would have taken several days.

What's Different:

• Better understanding of business context rather than generic templates

• Sensible slide structures that don't need complete rebuilding

• Decent visual hierarchy without manual tweaking

• Actually useful for client-facing presentations (with some polish)

Reality Check: Still not replacing a proper designer for high-stakes presentations. But for internal decks and initial client pitches? Genuinely time-saving.

🔍 AEO Reality Check: The Conversion Story Everyone's Missing

Let's talk about Answer Engine Optimisation (AEO) without the usual hype. Yes, AI traffic is still only about 4% of most websites. But here's what the data actually shows:

AI Traffic Converts at 9.2% - Compare that to 0.4% for SEO traffic. When AI recommends your business, people are already primed to take action.

Why This Matters: AI-driven traffic arrives with different intent. These aren't casual browsers - they're people who've asked AI for specific recommendations and received yours.

The Practical Approach:

• Don't ignore AEO just because volume is low

• Don't obsess over it like it's the future of all marketing

• Treat it as a high-value, low-volume channel worth optimising for

• Focus on clear, direct answers to common business questions

What We're Offering: AEO services for clients who want the expertise, plus automation tools for those who prefer to handle it themselves. Because not everyone needs a full-service approach for what's still a specialist channel.

💡 Quick Tip: Nano Banana Prompting That Works

Stop Getting Rubbish Image Output

Most people treat Nano Banana like any other image generator. It's not. It requires specific prompting approaches.

The Problem: Generic prompts like "professional headshot" or "marketing image" produce generic, unusable results.

Effective Nano Banana Prompting:

• Be specific about context: "LinkedIn header for accounting firm" not "professional banner"

• Include style references: "Clean, minimal style like modern tech companies"

• Specify technical requirements: "1584x396 pixels, text-friendly layout"

• Mention intended use: "For website hero section, needs to work on mobile"

• Add quality indicators: "Professional quality, suitable for client-facing materials"

Coming Next Week: Full guide to getting consistently professional results from Nano Banana, including the prompting templates that work reliably for business use.

🚀 Coming Next Week

Health Break - Movement Matters: A bit different from our usual AI focus, but important. Let's talk about how, if you sit down most of the time, getting up and moving a little every hour significantly reduces your chances of getting cancer. Breaking up long periods of sitting with small breaks of activity matters - it's the unbroken time that's problematic, not sitting in general. Proper research-backed stuff from MD Anderson Cancer Center, not wellness guru nonsense. Read the research

Questions Welcome: What specific AI challenges are you facing? Drop us a line and we'll consider covering them in upcoming issues.

Ready for Practical AI Implementation?

Whether it's certificate automation, presentation creation, or AEO services - we focus on solutions that genuinely save time and money.

No buzzword bingo. Just honest conversation about what might actually work for your business.

Book No-Nonsense Chat

Until next week, keep it practical!

The AI Team

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