The AI Team Weekly: Football Club Sales Automation - 10th September 2025
Introduction
Right then. Welcome to this week's update from The AI Team. We've been properly busy building something rather special for a UK football club - an AI that's actually phoning up local businesses to sort out sponsorship deals and hospitality packages. Yes, you read that correctly. AI is now making sales calls, and it's not terrible at it. Plus, we've discovered a brilliant free image generator that doesn't produce wonky-looking people, and I've found a voice-to-text tool that's making me question why I ever learned to type. Let's crack on with what's been happening.
🏈 Implementation Spotlight: Football Club Sales Automation
This week, we implemented an AI-powered sales automation platform for a UK football club that was struggling with a classic problem: brilliant product, rubbish at selling it.
The Problem: The club had fantastic hospitality packages and sponsorship opportunities but was reaching maybe 10 businesses per month. Their sales team was drowning in admin work, and corporate revenue was stagnating whilst match attendance was dropping. Bit of a nightmare, really.
Our Solution: We built an AI system that phones up local businesses, introduces itself properly (none of that robotic nonsense), and has genuine conversations about sponsorship opportunities and hospitality packages. The clever bit? It's not just reading from a script - it adapts the conversation based on the business type and actually listens to responses.
Results That Actually Matter
Reach: From contacting 10 businesses monthly to reaching thousands
Efficiency: Sales team freed up from cold calling to focus on relationship building and deal closing
Revenue Pipeline: Projected increase in corporate revenue through expanded outreach
Match Attendance: Expected boost through increased corporate hospitality bookings
The Process: The AI starts with a warm introduction, explains the club's offerings clearly, and gauges interest levels. If there's potential, it books proper meetings with human sales staff. If not, it keeps things brief and professional. No pushy sales tactics - just honest conversation about what might work.
Key Insight: Most businesses had never been properly approached about football sponsorship. They weren't saying no to the opportunity - they just didn't know it existed. Sometimes the solution isn't about better selling; it's about actually reaching people in the first place.
What's Next: We're expanding the system to handle ticket sales for individual matches and exploring automated follow-ups for prospects who showed initial interest but haven't committed yet.
🎨 New Tools & Capabilities: Google AI Studio Nano Banana
We've been testing Google's latest image generation tool, Nano Banana, and it's genuinely impressive - especially considering it's free for daily use.
What Makes It Different:
Produces consistently good results from simple prompts
Actually understands context without requiring PhD-level prompt engineering
Free tier includes several generations daily (perfect for testing ideas)
Much faster than previous tools we've tested
Results look like actual humans, not AI fever dreams
Practical Applications:
Quick mockups for client presentations
Social media content creation
Visual concepts for newsletters and marketing materials
Prototype imagery for websites and apps
Reality Check: It's not replacing professional photography or graphic design for final deliverables, but for rapid iteration and initial concepts, it's brilliant. We're using it internally for newsletter visuals and client presentation mockups.
Best Use Cases: Teams that need visual content quickly without the faff of commissioning designers for every small request. Marketing teams will love this.
💡 Quick Tip: Voice-to-Text That Actually Works
Here's something that's transformed how I work: Wispr Flow, a voice-to-text tool that's faster than typing (even if you're quick on the keyboard).
The Problem It Solves: Even fast typists can't match speaking speed. Plus, thinking out loud often produces better content than staring at a blank page.
How It Works:
Install Wispr Flow on your computer
Set up a keyboard shortcut (I use one key)
Press the key, speak your thoughts
AI converts speech to text in real-time
Results appear wherever your cursor is
Expected Results:
2-3x faster content creation for emails, documents, and messages
Better flow of ideas (speaking feels more natural than typing)
Reduced repetitive strain from constant typing
Works in any application - email, documents, chat, everything
Time Investment: 5 minutes to set up, immediate productivity gains
Common Pitfalls: Don't try to edit whilst speaking - just get the thoughts out, then refine the text afterwards. Also, find a quiet space; background noise confuses the AI.
Why This Matters: I'm dictating this entire newsletter using Wispr Flow. Despite being a quick typist, I genuinely can't type as fast as I can speak using this tool.
📈 Industry Context: AI Sales Calls Becoming Normal
The football club implementation highlights something significant: AI phone calls are moving from experimental to practical business tools. We're seeing increased acceptance from recipients who appreciate efficient, professional interactions over traditional cold calling approaches.
Key trends we're observing:
Businesses prefer AI calls that are transparent about being AI
Conversion rates improve when AI handles initial screening and humans manage relationship building
Cost savings allow for much broader outreach, finding opportunities that would never surface otherwise
The technology has reached the point where it's genuinely useful rather than just technically interesting.
🌍 Coming Next Week
Turkey Adventure: Next month, I'm heading to Turkey for Nomad Fest, where we'll be teaching AI implementation to entrepreneurs from across Europe and beyond. Should be proper interesting - different business cultures, varying technology adoption levels, and unique challenges we don't see in the UK market.
Training Programme Focus: We're developing practical workshops that work regardless of technical background. The goal is sending people home with AI tools they can actually implement immediately, not just theoretical knowledge.
New Implementation: We're starting work on an AI-powered customer service system for a logistics company that's drowning in enquiries. Early signs suggest we can reduce response times from hours to minutes whilst improving consistency.
Tool Testing: Continuing evaluation of voice AI tools for different business applications. The technology is advancing rapidly, and we're seeing genuine use cases emerging weekly.
Ready to Automate Your Sales Process?
No buzzwords. No empty promises. Just honest conversation about what AI can actually do for your business right now.
Whether you're a football club needing to fill corporate boxes or a traditional business looking to expand your reach, we're focused on implementations that deliver genuine ROI within weeks, not months.
The AI revolution isn't coming - it's here. The question is whether you're using it to solve real problems or still waiting for the perfect moment.
Book a no-obligation chat: https://theai.team/
Got specific questions about AI phone calls, voice-to-text tools, or anything else we've covered? Just reply to this email - we read everything and respond personally.
Until next week, keep it practical!
The AI Team
P.S. - This entire newsletter was dictated using Wispr Flow and took about 15 minutes to create the first draft. The future of content creation is speaking your thoughts directly into text, and it's available right now.
Useful Links:
Wispr Flow: https://www.wispr.ai/
Google AI Studio: https://aistudio.google.com/
Nomad Fest Turkey: https://nomad-fest.com/
Book consultation: https://theai.team/
